Jerry Nelson’s Frontier Rodeo Company was established in 1991 and is now one of the world’s largest rodeo stock contracting companies.

 

The ranch spans over 10,000 acres in Northwest Oklahoma and is home to the vast herd of rodeo livestock and over 500 head of beef cattle.

 

Nelson didn’t have a goal of making a lot of money or to achieve fame with this venture. He loved rodeo, especially bulls and was determined to make the sport better than it was. And he did just that! In the early 1990s he purchased 50 acres of land near Hamshire, TX, and constructed a rodeo arena. In 1992 he invested in a bucking bull and traveled the rodeo circuit with him for a few years.

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Frontier Rodeo Company quickly grew and branched out in the mid-1990s when Nelson began forming a staff.   Now, Frontier contracts rodeo stock throughout the United States from Florida to Elko Nevada. The company’s list of awards and honors include 9-time PRCA (Professional Rodeo Cowboys Association) Stock Contractor of the Year, 2022 PRCA Bareback Horse of the Year (Gun Fire), 4-time PRCA Saddle Bronc Horse of the Year (Medicine Woman), 2-time PRCA Bareback Horse of the Year (Full Baggage), 2013 PRCA Saddle Bronc Horse of the Year (Maple Leaf) & they've been the recipient of the Remuda Award twice (2012 & 2016).  The Remuda is an award given by the PRCA for a high caliber herd of bucking horses.  In 2019 they were recognized as the WPRA (Women's Professional Rodeo Association) Stock Contractor of the Year and they’ve been named the PRCA Xtreme Bulls Stock Contractor of the Year three-times.

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At the 2012 National Finals Rodeo (NFR), Frontier Rodeo Company became the first PRCA stock contractor to have the top bareback horse at the National Finals four years in a row and in 2011 the company was first to win both bareback and saddle bronc Horse of the Year awards in the same year.

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Numerous other awards have been earned by the company’s horses and bulls. And, yes, the early bull herd included Jerry’s first bull, Tough Enough, who had been “retired.”

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Nelson and wife, Beverly, have been married for over 40 years and have two children, Candace and Jerry III (Bubba) and four grandchildren, who he lists as one of his favorite hobbies, along with basketball, rodeo, bulls and horses.

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Nelson remains industrious and enjoys 12-to-14-hour workdays with the rodeo business and other business ventures, including Maverick International in Winnie, TX , The Stables in Freedom, OK and Frontier Rodeo Coffee based out of Winnie, TX.

 

Nelson got his start in the oil business when he was 18 and still maintains that business along with his son in Winnie, TX.

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While Frontier Rodeo Company is based out of Freedom and owned by Jerry Nelson, two other men are an important part of success and growth of the company. They are 8x PRCA World Champion Bull Rider Donnie Gay who is the general manager and Heath Stewart, rodeo manager and ranch foreman. With the staff and workers which have been assembled, Frontier Rodeo Company will no doubt continue to provide what the cowboys want…the best bucking stock!